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2018 ASAP SERVICED APARTMENT INDUSTRY AWARDS CATEGORIES

With the introduction of a brand new award recognising the importance of corporate and client relationships, the 2018 ASAP Serviced Apartment Industry awards are open for entries into 10 categories with the accolades being presented to serviced apartment operators, agents and industry aligned suppliers as we look to recognise and celebrate the outstanding achievements and innovations that play an important part in raising standards within the industry.

If your company works in the business of serviced apartments, the aparthotel, the corporate housing, the extended stay and short-term accommodation rental industry and has done something exceptional and you think is worthy of recognition by your peers, now is the time to stand out from the crowd and make your colleagues proud to participate in the ASAP Serviced Apartment Industry Awards Programme for 2018.

Below are the various categories, with entry requirements for each and what the judges will be looking for in your entries.

Download the 2018 ASAP Serviced Apartment Industry Awards Entry Booklet. and entry form 2018 ASAP Serviced Apartment Industry Awards Entry Form

Entries must be digitally submitted online HERE  by 5pm on Monday 13th August 2018.

Serviced Apartment Marketing Award

DESCRIPTION:

The marketing award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective.  This can be a one-off campaign or part of a sustained strategy.

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to companies of any size and geographical location

Judges will be looking for:

  • Explanation of your target audience
  • Objectives of the campaign
  • Identification of market or end user
  • Description of the marketing activities deployed
  • Evidence of the creative/design elements of the campaign/s
  • Results achieved
Serviced Apartment Corporate Account Management Award

DESCRIPTION:

This award is open to companies of any size and structure who can demonstrate excellent team/client relationships. The entry should demonstrate a genuine strategic and collaborative partnership; one that delivers innovation, quality and continuous improvement.

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to companies of any size and geographical location.

Judges will be looking for:

  • Evidence of strong team/client relationship
  • Demonstration of growth through client engagement
  • Mutual development via effective planning and delivery
  • Future planning for the account - retention and innovation
Serviced Apartment Investment in People Award

DESCRIPTION:

The award for outstanding customer champions – businesses that operate customer-centric organisations where the customer is truly king!

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry. Open to companies of any size and geographical location

Judges will be looking for:

  • Methods used to monitor customer satisfaction levels
  • How you empower your employees to ‘delight’ your customers
  • Employee training procedures to enhance customer satisfaction levels
  • Resources and tools implemented to support customers out-of-hours
  • Your process for customer complaints and follow-up
Serviced Apartment Rising Star of the Year Award

DESCRIPTION:

Open to business owners, professionals and talented managers, this award recognises a young business person under 35.  The individual will be able to demonstrate enterprise, innovation, entrepreneurial flair and show evidence of running a business or making significant contribution to the organisation, with a proven track record of growth, employment and financial success.

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to individuals under 35 from a company of any size and geographical location.

Judges will be looking for:

  • Strong leadership, vision and flair
  • A clear understanding of business, financial planning and innovation
  • Evidence of contribution to the community and business in your region
  • Evidence of contribution to the sector
  • Evidence of personal growth, development and success
Serviced Apartment Team of the Year Award

DESCRIPTION:

Recognising companies where each and every member of the team matters and makes a difference. The winner of this award will be able to demonstrate how the development or implementations of its teams across the organisation has helped to meet the objectives and importantly achieve a successful business environment and thriving internal culture

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to companies of all sizes and geographical location

Judges will be looking for:

  • The company should demonstrate how a dynamic team is fundamental to achieving business goals
  • Evidence in business strategy and performance which has led to company success
  • Evidence of how the team delivers over and above that which is expected both internally and externally
  • Identification of the team structure and its contribution to business success.
Industry Breakthrough & Innovation Award - Operators & Agents

DESCRIPTION:

This award is for an agent or operator company  which demonstrates a product or service innovation that has led to commercial success or had a significant impact on the serviced apartment, aparthotel, the corporate housing, extended stay or short-term rental accommodation industry.

Eligible to enter Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to companies of any size and geographical location.

Judges will be looking for:

  • An overview of the innovation and the conception of the product or service
  • The journey that led to the development of your innovation, including details of research & background
  • The benefits and impact of your product or service to the users
  • The commercial success and financial performance if applicable
  • The measurable impact the innovation has had or will have
Industry Breakthrough & Innovation Award - ASAP Business Partners

DESCRIPTION:

This award is for an industry aligned ASAP Business Partner supplier company  which demonstrates a product or service innovation that has led to commercial success or had a significant impact on the serviced apartment, aparthotel, corporate housing, extended stay or short-term rental accommodation industry.

Eligible to enter:  ASAP Business Partner supplier companies.  Open to companies of any size and geographical location.  Must be ASAP Business Partners at all stages of the entry, judging and presentation process.

Judges will be looking for:

  • An overview of the innovation and the conception of the product or service
  • The journey that led to the development of your innovation, including details of research
  • The benefits and impact of your product or service to the users
  • The commercial success and financial performance if applicable
  • The measurable impact the innovation has had
  • Evidence of the impact on the sector by the product or innovation
Serviced Apartment SME Business of the Year Award

DESCRIPTION:

This Award recognises an outstanding small business over the last financial year.

Eligible to enter: Agents, operators, members and non-members in the serviced apartment, the aparthotel, extended stay and short-term accommodation rental industry. Open to SME companies with up to 50 employees and which has been trading for a minimum of 2 years.

Judges will be looking for:

  • A sound business plan and sales/marketing strategy
  • Strong management and leadership skills
  • Clear USP’s within the product/service offering
  • Exceptional customer satisfaction levels
  • Evidence of the growth, development and performance of the company
  • Solid financial performance: (provision of 2 years audited accounts required)
Serviced Apartment Corporate Business of the Year Award

DESCRIPTION:

The Corporate Business of the Year award is open to entrants with over £1m turnover who can demonstrate outstanding business performance and a clear differential in its market place.

Eligible to enter: Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry.  Open to companies in any geographical location with a minimum of 50 employees and with a minimum turnover of £1m

Judges will be looking for:

  • A sound business plan and sales/marketing strategy
  • Strong management and leadership skills
  • Clear USP’s within the product/service offering
  • Exceptional customer satisfaction levels
  • Evidence of the growth, development and performance of the company
  • Solid financial performance: (provision of 2 years audited accounts required)
Serviced Apartment Guest Experience Award

DESCRIPTION:

Entrants will provide evidence of an improved relationship with their customers and demonstrate an enhanced customer experience. This may be demonstrated by increased customer retention levels, increased revenue per customer,  improved customer satisfaction levels, or all of the above. This may have been achieved as a result of new products, services, pricing or communications.

Eligible to enter:  Agents, operators, members and non-members in the serviced apartment, the aparthotel, the corporate housing, extended stay and short-term accommodation rental industry who have gained  ASAP Quality Accredited status. Must be fully accredited at time of submission closing date. Open to companies of any size & geographical location and with any number of years accreditation.

Judges will consider specific areas:

  • Cleanliness, Security & Safety, In Room entertainment, Gift and complimentary/value add services
  • Online booking and payment processes
  • Customised choices, repeat services and company specific offerings which heighten guest experience
  • How the Guest Experience is reviewed and monitored
  • Evidence of review systems and procedures and implementation of feedback to improve experience
  • Complaints Procedures or company policies which lead to improved Guest Experiences
  • Evidence of how the enhancement of the customer experience can be demonstrated

For further information on the preparation of your entry refer to the following